Le branding : l’atout ultime en matière de désirabilité avec Yorgo Tloupas, Directeur artistique & Fondateur de l’agence créative Yorgo&Co
Branding: the ultimate desirability asset with Yorgo Tloupas, Creative Director & Founder of creative agency Yorgo&Co
Renowned French creative director and logotype expert Yorgo Tloupas is the man to follow when it comes to branding. A genius at uplifting historical brands like Martell, Cartier or Pernod, Yorgo Tloupas is at his best when he creates lifestyle brands.
We talk to the ‘brand man’ about his (many) tricks to imagine brands that become desirable overnight.
